Paul Woodling, MSPT, MSB
Insurance, Marketing, Operations
Widener University, MSPT (Physical Therapy)
East Stroudsburg University, MSB (Cell Biology)
Moravian College, BS (Biology)
Paul is the Co-Owner and CEO of Bethlehem Counseling Associates, along with his wife Kim Woodling. They purchased the business from the esteemed Palmo family in January of 2016. Prior to that, he assisted as Practice Manager of BCA.
Paul is currently working full time as a Software Sales Executive. He has spent the majority of his career in Medical and Technology Sales. He now assists with day to day operations at BCA, with a focus on Insurance and Marketing relations. He has two master’s degrees in healthcare and science: Physical Therapy and Cell Biology.
Office Manager / Human Resources / Information Technology / EOB Specialist
Manages all Administrative staff and daily office operations, insurance claim submissions, payroll, insurance panel credentialing, purchasing, IT assistance, company-specific software implementation
Associates Degree in Applied Science, Northampton Community College
Sara started working at BCA in 2003 as a receptionist, and has worked every position in the front office over the last 16 years. Sara was promoted to Assistant Office Manager in 2009, and Office Manager in 2014.
Assistant Office Manager / Front Desk Supervisor
Manages front desk operations, trains administrative staff, develops office flow procedures, intake coordination
Bachelors of Arts, Business Management
Amanda started working at BCA in 2010 as a receptionist, and was promoted to Assistant Office Manager in 2015. Amanda has many hobbies and interests, especially music, concerts, traveling, and puppies.
Accounts Receivable / Collections / Receptionist
Manages accounts receivable, client services, scheduling appointments, client-clinician liaison
Associates Degree in Business Administration, McCann School of Business
Pam began working at BCA as a receptionist in 2015. She says that working at BCA is like gaining another family, because everyone at BCA is very kind and caring. Pam also enjoys spending time with her two daughters and grandchildren.
Accounting /Administrative Assistant / Patient-Intake Coordinator
Responsibilities: Applies 3rd-party reimbursements, registration and admission of new patients, insurance verification and scheduling
Associates Degree in Business Administration
Admin Summary / Bio:
Through her career, Brandy has gained significant experience in an office setting; seven years in customer service relations, five years as an Administrative assistant, and three years experience working in accounting.
Front Desk Receptionist / Administrative Assistant
Responsibilities: Registration and admission of new patients, scheduling
Education: Ten years of experience in a reception / admission setting, former Veterinary Technician, Certified Professional dog groomer; Aspires for a degree in Business Administration
Admin Summary / Bio: Krystal moved to Bethlehem three years ago, and joined the BCA team in July 2018. Her hobbies include refinishing old furniture, cooking, and decorating.